Jump Woman!!!

A new brainwave!!!


After much experiment with my current idea, I have come across the brainwave of perhaps focusing on a certain genre for my range and advertisement.
I have noticed that the development of my sketch looks quite "Feminine". This can always be changed, but It might be worth having a look at the world of Woman's basketball. I know There is the WNBA which is the American national woman's basketball association.
I will look into this and other interesting websites that I have come across regarding Woman's basketball. I will also look at the current range of woman's Basketball sports hear. I think Nike already have a range of female trainers specialised for Basketball. I just need to see where there seems to be a gap in the market and more importantly a gap in the advertising of womans basketball products.
Although there are several woman's basketball teams in the U.K, it isn't such a big deal as in America and therefore I am not sure of the extent of publicity and interest there is in the sport.
Again, after some research I will know if this is a feasible idea. It might be quite nice to focus on just the one gender. Men have such websites and advertising of their favourite sports and brands, such as Jumpman, so perhaps it is time to give the fairer sex a chance.
If this is the road that I would like to go down, I would also have to think of a name for the brand that correlates to the Jumpman website. I.e a partner website and range to the Jumpman range, but focused on women. Obviously, I wouldn't be able to call the brand Nike JumpWoman... It sounds too patronising!!!