Processing Art!!

Just a couple of examples of me practicing with particles! Hours of Amusement!:

Colour tracking Code!!!

Here is the code I sourced from Learning Processing website for colour tracking:

// Learning Processing
// Daniel Shiffman
// http://www.learningprocessing.com

// Example 16-11: Simple color tracking

import processing.video.*;

// Variable for capture device
Capture video;

// A variable for the color we are searching for.
color trackColor; 

void setup() {
  size(320,240);
  video = new Capture(this,width,height,15);
  // Start off tracking for red
  trackColor = color(255,0,0);
  smooth();
}

void draw() {
  // Capture and display the video
  if (video.available()) {
    video.read();
  }
  video.loadPixels();
  image(video,0,0);

  // Before we begin searching, the "world record" for closest color is set to a high number that is easy for the first pixel to beat.
  float worldRecord = 500; 

  // XY coordinate of closest color
  int closestX = 0;
  int closestY = 0;

  // Begin loop to walk through every pixel
  for (int x = 0; x < video.width; x ++ ) {
    for (int y = 0; y < video.height; y ++ ) {
      int loc = x + y*video.width;
      // What is current color
      color currentColor = video.pixels[loc];
      float r1 = red(currentColor);
      float g1 = green(currentColor);
      float b1 = blue(currentColor);
      float r2 = red(trackColor);
      float g2 = green(trackColor);
      float b2 = blue(trackColor);

      // Using euclidean distance to compare colors
      float d = dist(r1,g1,b1,r2,g2,b2); // We are using the dist( ) function to compare the current color with the color we are tracking.

      // If current color is more similar to tracked color than
      // closest color, save current location and current difference
      if (d < worldRecord) {
        worldRecord = d;
        closestX = x;
        closestY = y;
      }
    }
  }

  // We only consider the color found if its color distance is less than 10. 
  // This threshold of 10 is arbitrary and you can adjust this number depending on how accurate you require the tracking to be.
  if (worldRecord < 10) { 
    // Draw a circle at the tracked pixel
    fill(trackColor);
    strokeWeight(4.0);
    stroke(0);
    ellipse(closestX,closestY,16,16);
  }
}

void mousePressed() {
  // Save color where the mouse is clicked in trackColor variable
  int loc = mouseX + mouseY*video.width;
  trackColor = video.pixels[loc];
}

Sourcing Source!

 

I found this amazing website!!!

It has lots of tutorials, including the code, on the basics of processing.

It even has a tutorial for colour tracking!!!

Check out below some stills I took of practicing with the colour tracking code. I altered the code slightly, including playing around with the size of the ellipse that moves with the tracked colour. I also played around with what colour was being tracked. I found that in the environment I was in, blue and green didn't really work that well, as it tended to pick up the walls and windows Rather than my green pen top that I used for that practice.

I then found a red-handled screw driver and found that the best colour was an orangery- red, as this tended to pick up very little else in the room.

It still wasn't perfect (as can be seen from some of the stills), but worked the best out of all my experiments.

 

As you can see from the above photo, it doesn't always go right!!! This needs ironing out!!!

De-code!!!!

The V&A De-code is a great inspiration to see what can be achieved. People like the rapidly increasing element of new media and the idea of being able to interact with art.
People get stopped in their tracks, but the amazing elements of the installations.
For this project, I need to stop people in their tracks!!!

Examples!!!

Examples of Interactive Advertisements being enjoyed by the public!!!

The installation needs to be exciting and catch peoples attention; Preferably when they are walking passed. It needs to be engaging and contain elements that makes people forget what they were doing and entirely focus on the installation.

Target Audience

I found this statement on the Hypergene website and think it's very true of the recognisable Nike Swish:


The Swoosh remains the same
Though it is only about 30 years old, there are few other symbols more recognizable around the world than the Nike Swoosh. Its form is simple and swift. It's meaning built masterfully over the years with billions of dollars of products, advertisements and research. Like a famous signature, it has earned a unique right to identify something as special — whether it's a pair of running shorts or a golf ball.

This suggests to me that it would be recognisable to a wide range of age groups.

From my last post regarding Michael Jordan's trainer campaign, I stated that they were specifically focusing on the young male audience. This suggests to me the male audience between 16- 30 years old. I suppose this is the age group to particular buy Nike-branded trainers. Although I don't want to restrict it's appeal to just the male audience; I want the female audience to also feel engaged.
Therefore I am going to aim it directly at the younger generation (up to the age of 30) for two main reasons: This would be the age group that the product would particularly appeal to and it is also the age group that would fee l most comfortable at interacting with an interactive installation.

Jump Man!

 

This is one of the newer advertising strategies from Nike to advertise the latest  latest Air Jordan XX3 trainer. The Michael Jordan franchise and his team have gone past just creating simple 30 second adverts and instead created a whole new website to advertise the product, focusing on the young male market.

I think this is a great idea if you are trying to appeal to the  youth market. It is also a good way to advert, giving you plenty of space to advertise the whole range , in an exciting and innovative way.

www.nike.com/Jumpman 

The stills above are from a short animation on the homepage of the new website. They show 3d text exploding on impact with the trainer. This dynamic and exciting short is obviously trying to demonstrate the trainers strength and ability, and anything that explodes Will appeal to the young, male audience!

I love the idea of particles exploding! From our initial Processing lessons, we have studied particles, and this might be quite interesting to incorporate in my interactive installation.

I have now have to look into who would be my target audience for my installation; who's eyes do I want to catch?

"Write the Future"

 

Nike created this advertising campaign for the 2010 World Cup. It featured some of the world's best known Football stars, including Wayne Roooney and Christian Ronaldo.

"This epic campaign really captures the scale, emotion and impact that one single moment in a football game can have on a player, fan or nation." 

-Davide Grasso (vice president of global football marketing at Nike).

I am not entirely sure of the purpose of this campaign!!! I suppose it promotes the use of Nike products during the world Cup... I think it's rather extravagant just for that!

“Make yourself”

Nike Women launched new marketing campaign “Make yourself” to encourage women to improve their physical form and share their strategy of becoming ‘the best versions’ of themselves.

 

 

On Nike Women Facebook profile on the dedicated “I’m Making Myself” wall women could leave a comments with statements in order to inspire other ladies to follow their example. Statements starts with the phrase “I’m Making Myself,” and users can finish it with adjectives such as “strong,” “healthy,” “fit,” amazing“” and so on and then give a short description of what helps them have the above-mentioned characteristics. These statements can be commented or liked by other Nike women profile on Facebook fans.

 

For “Make Yourself” campaign Nike also invited female athletes like American surfer Monica Byrne-Wickey, Dutch footballer Anouk Hoogendijk and American skier Julia Mancuso to unveil their own secrets of getting fit..

"Just Do It!"

After stumbling badly against archrival Reebok in the 1980s,
Nike rose about as high and fast in the ‘90s as any company
can. It took on a new religion of brand consciousness and
broke advertising sound barriers with its indelible Swoosh,
“Just Do It” slogan and deified sports figures. Nike managed
the deftest of marketing tricks: to be both anti-establishment
and mass market, to the tune of $9.2 billion dollars in sales
in 1997.
—Jolie Soloman
“When Nike Goes Cold”
Newsweek, March 30, 1998

One of Nike's most successful marketing campaigns, supported with advertisements including memorable sporting figures such as Bo Jackson, John McEnroe and later, Michael Jordon.

It is now one of the most recognised slogans in the world. 

We are what we wear

"In the late 20th century American, the cultural capital of corporations has replaced many human forms of capital. As we buy, wear, and eat logos, we become the henchmen and admen of the corporations, defining ourselves with respect to the social standing of the various corporations. Some would say that this is the new form of tribalism, that in sport corporate logos we ritualize and humanize them, we redefine the cultural capital of the corporations in human social terms. I would say that a state where culture is indistinguishable from logo and where the practice of culture risks infringement of private property is a state that values the corporate over the human". (Susan Willis, 1993: 132-133 per Cole, 1995: 365)

We are surrounded by brands... They are what we wear. A brand can describe a person; their interests, their style or even their wealth. People tend to stick to brands they are familiar with, whether it's because they like the style of their range, their price range, practical for their interests or simply to show of (usually wealth with designer brands!).
With Nike, most people own an item by this Brand. One of the best known Sports Brand, established in America during the 1960's.
It is popular for many reasons, including its affordability, wide availability and worldwide recognition. Over the years there have been many advertising campaigns brought out by the Brand to advertise its various products.
In my next posts, I will be discussing some of the most successful Nike Campaigns, ending with a campaign that was specifically aimed at Nike trainers, as this is most relevant to the project.

Magic!!! Understanding the brief...

To start this project, I wanted to analyse the brief set.
We have been asked to create an interactive installation, using processing, for a fictional Nike trainer called 'Magic'.

It needs to be " An engaging interactive experience that they can use in various different international sites... to promote brand awareness and a memory of the product'.

I am going to start this project, by researching thoroughly into Nike's past and present advertising campaigns. This will give me an idea as to what market they primarily appeal to, what styles/ ideas they have pursued in the past and the ethos they are trying to show to their potential customers.

I will then decide from this research which target audience I will focus my attention on and research into existing processing source, to find ideas that could be adapted to be suitable for this brief.

From this, I will then research into realistic ideas for this project. We will not be able to recreate complex situations, due to the demanding level of script that would be needed.

Finally, I will sketch some ideas that would be suitable for an interactive installation, accessible to the public, that raises awareness of the brand.