Nike created this advertising campaign for the 2010 World Cup. It featured some of the world's best known Football stars, including Wayne Roooney and Christian Ronaldo.
"This epic campaign really captures the scale, emotion and impact that one single moment in a football game can have on a player, fan or nation."
-Davide Grasso (vice president of global football marketing at Nike).
I am not entirely sure of the purpose of this campaign!!! I suppose it promotes the use of Nike products during the world Cup... I think it's rather extravagant just for that!
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