Swoosh it up!... The finished Nike Logo!

(N.B the logo has a transparent logo on the sketch. This version has a black background for demonstration purposes).

and this is how it appears on the sketch:

 

I wanted to include the name of the range of trainers on the advertisement. My installation is designed to be placed on a shopfront of a Nike store and therefore people need to know the name of the product in case they would like to purchase it in store. It is to be seen as a digital window display! 

I have used impact as my font with a crisp edge to give it well, impact! I read on a forum online that this is one of the closest fonts to the Nike custom made Font. I like it, its powerful, yet friendly (yes, a friendly font!).